Healthcare Demand Gen Benchmark Report 2026

We surveyed 100+ marketing and GTM leaders across healthtech, pharma, medtech, and life sciences on what it takes to turn demand generation into qualified pipeline. Get instant access to the full benchmark report.

Why 69.8% of healthcare marketers rank qualified pipeline as a top priority
The content activation gap: why approved content isn't turning into pipeline
Why executive leadership is the hardest buying-committee group to reach
Where ABM, intent signals, and compliance fit into healthcare investment plans

100+

Healthcare leaders surveyed

69.8%

Prioritize qualified pipeline

58.1%

Have ABM in place or underway

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A new benchmark of 250+ B2B marketing and GTM leaders reveals a hard shift: pipeline accountability, not lead volume, now defines demand gen success in 2026.

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