Our Solutions Work on Demand
1st Party Intent Data
Our proprietary 1st party contact level Intent Data enables us to find the exact people that are surging within our clients' specific target market and specific key accounts. Using this method it enables us to precisely target the right titles, at the right companies, with the right message on any device.
DemandWorks allows clients to target prospects across all devices (Desktop, Laptop & Mobile) based on DemandWorks data match technology. In turn we can engage each user with unique messaging & personalized content based on the device they're using.
When combining DemandWorks' CS/ABM campaigns, we're able to use our 1st party intent data to not only generate leads, but then create the follow up/nurture stream via our DemandPro Display offerings to keep our clients front of mind during the lead journey and client follow up!
Targeted B2B email publications to our 13+ million subscribers, delivering a fully personalized 1:1 email experience, enabling you to place your content directly in the inbox of the right buyer, at the right time, on any device.
With a series of highly targeted B2B email newsletters, personalized experience, predictive targeting, and custom ‘pay for performance’ pricing, you can be sure of ‘guaranteed response’ with some of the best conversion rates in the industry.
Account Based Marketing
Your content syndication program is live and driving leads for Sales. Now it’s time to focus on your ‘sweet spot’ target account list. Whether it’s your unique list of 300 Enterprise Accounts, the S&P 500, or 400 Retail Accounts, you can be sure your penetrating potential Key Accounts with a DemandWorks ‘Account Based Marketing’ campaign. Provide us with your ‘Target Account List’ and any ‘Custom Content’ and we will deliver qualified leads that meet your specific criteria.
DemandWorks uses Dynamic Content technology along with Predictive & Behavioral Targeting Technologies to ensure we’re only delivering relevant content to relevant buyers at the relevant time in their buying journey.
Intent Based Campaigns
Our eBulletins subscriber based platform analyzes behaviors through over 100+ different data points of each individual subscribers to deliver a fully customized 1:1 content experience, ultimately delivering you a more engaged lead which lead to higher conversions.
• Promoting reports, white papers, ebooks, case studies, videos, webinars, and other relevant content to our weekly subscribers.
• 1:1 intent driven promotions via progressive profiling and content download metrics, 20-40% of the leads will download 2-5 additional assets due to our targeting.
DemandPRO: Intent Driven
Unlike most other display providers, our solution is powered by cookie data rather than IP based. This makes it far more accurate at targeting specific people within a target account. Engage with key buyers throughout their purchasing journey with ad formats proven to perform.
• Contact Level Targeting
• Lead Retargeting & Nurturing
• 1st Party "Contact" Intent Targeting
• Cross-Device Targeting