Trusted by Leading B2B Brands

Demand generation trusted by leading B2B brands for over a decade

DemandWorks helps revenue teams identify demand earlier, engage buying committees across channels, and turn content, intent, and outreach into measurable pipeline. Built for the modern B2B buying journey and trusted by B2B marketers for 10+ years.

See How It Works View Case Studies
G2 Clients Love Us G2 High Performer

"DemandWorks is a great content syndication vendor for us. We closed opportunities in 18 days, so we are shortening the sales cycle using them."

Patricia P.
Patricia P.
G2 Verified Review
Fueling growth for some of the most recognized brands in B2B
Salesforce
Cisco
AWS
Oracle
Workday
Gartner
VMware
Intuit
BambooHR
Hitachi
Avalara
SurveyMonkey
ServiceMax
Rollworks
Salesforce
Cisco
AWS
Oracle
Workday
Gartner
VMware
Intuit
BambooHR
Hitachi
Avalara
SurveyMonkey
ServiceMax
Rollworks
B2B Buyer Research
The Modern Buying Reality

Modern B2B buyers do not follow a linear path

They research anonymously, compare vendors independently, and involve more stakeholders before they ever talk to sales. That means demand generation cannot rely on one channel, one hand raise, or one isolated tactic.

Most buying happens before a hand raise

By the time a prospect contacts sales, the shortlist is often already set. Winning requires presence earlier in the journey.

Multiple stakeholders, multiple touchpoints

B2B purchase decisions involve an average of six to ten stakeholders. Each one needs to be reached, educated, and influenced.

Convert engagement into pipeline

One coordinated demand generation system that turns engagement into qualified opportunity.

Our Proprietary Audience

An audience we own,
not one we rent.

DemandWorks runs on a first-party audience of B2B professionals, built over 10+ years through our network of industry publications. Every contact is a verified, opted-in subscriber — not data aggregated from third-party brokers.

87M+
Verified B2B subscribers
50+ 
Industry publications
100+
Industries covered
Powered by eBulletins
IT Leader
HR Leader
Sales Leader
Marketing Leader
Healthcare Leader
Business Finance
AI Leader
IT Security Pro
Manufacturing Pro
Procurement Leader
Supply Chain Pro
RevOps Leader
+ 42 more publications across every B2B vertical
Interactive Tool
See what your audience looks like. In real time.

Filter by job title, seniority, company size, intent topic, and geography. Watch reach and engagement update live as you tune the profile.

Launch the Audience Explorer
Live Audience B2B PROFESSIONALS
Total Reach
48M+
across job title, industry, and intent topic
Active Filters
VP Marketing CMO Director + 4 more
Top Segments
NA ABM
110K
EMEA ABM
103K
Strategic
96K
How Our System Works

One AI-powered demand generation
system for the modern buying journey

DemandWorks is not a collection of disconnected tactics. It is a coordinated program built to identify demand early, activate the right channels around the buying committee, and accelerate engagement into qualified opportunity.

01 — Signal
Demand Intelligence

Identify where demand is building, which accounts are showing real buying behavior, and which stakeholders are helping drive research.

02 — Activation
Buying Committee Activation

Surround priority accounts with AI content experiences, display, newsletters, and branded experiences that keep your message visible across the moments that shape vendor preference.

03 — Conversion
Pipeline Acceleration

Turn engagement into action with 1:1 conversational email, multi-touch lead programs, and coordinated follow-up that helps move accounts toward response, meetings, and opportunity.

What You Can Expect

Built to drive the outcomes revenue teams care about most

Generate qualified demand

Reach your ICP with programs built around your timing, goals, and buying priorities.  Not generic spray-and-pray tactics.

Build trust across buying groups

Stay visible and credible with every stakeholder shaping vendor selection, not just the one who filled out a form.

Accelerate pipeline movement

Support sales cycles, opportunity progression, and stalled-deal recovery with coordinated multi-channel follow-up.

Use budget more efficiently

Focus spend on the accounts and audiences most likely to convert, reducing waste and improving return on every dollar.

A partner, not just a vendor

Our team responds fast, adapts quickly, and stays proactive throughout your program so you always know what's happening and what comes next.

Transparent reporting & visibility

See exactly how your investment is performing with clear reporting that connects campaign activity directly to pipeline outcomes.

WHAT OUR CUSTOMERS SAY

Why revenue teams keep coming back

G2 Clients Love Us
G2 High Performer
★★★★★ 4.7 / 5
Based on 71 verified reviews on G2
What Customers Say

"The team delivers excellent customer service — always responsive, helpful, and proactive. They've taken the time to understand our goals and align on strategy, not just execution. It feels like working with an extension of our own team rather than a vendor."

"One of the biggest differentiators with DemandWorks is the quality of the leads. We're not just getting volume — we're getting contacts that clearly demonstrate interest in our solutions and move through the pipeline. We've seen strong conversion rates and real downstream impact."

"They bring a level of honesty, transparency, and expertise that's hard to find. From campaign planning to execution, they provide thoughtful recommendations and keep us informed every step of the way. They don't just run programs — they actively collaborate with us to improve outcomes."

View Our Full G2 Profile →
★★★★★
A Cornerstone of My Demand Gen for More Than a Decade

"Consistent, flexible, agile, exceeds expectations, makes me look like a hero. They find audiences that I didn't know I could reach with my content and aid in shifting long-held beliefs about our targets that we're now adopting."

Liz K. G2 Verified Review · March 2026
★★★★★
Quality Content Syndication and Great Customer Service

"Customer service is top notch. Easy to work with. No nonsense. The price is great as well. If you want easy content syndication to fill your top of funnel with the idea of nurturing — then this is the way to go."

Justin C. G2 Verified Review · July 2025
★★★★★
A Key Part of Our Ongoing Lead-Gen Strategy

"We can target the right leads, from the right accounts, with the right job titles. If you are running ABM and looking for a great cost per lead — DemandWorks is the way to go!"

Paige M. G2 Verified Review · July 2025
★★★★★
Reliable and Comprehensive Lead Gen Solutions

"I've used them for content syndication, 1:1 email nurture, and account-based display to surround buying group members at our target accounts. Plus, I'm loving their online dashboard, which lets me see all of my campaign insights and reporting in one place."

Christy W. G2 Verified Review · October 2024
Proof That the Model Performs

Results backed by measurable performance

See what a decade-long demand generation partnership actually delivers.

Featured Case Study

How Workiva Drove a 3.5× Return on Investment with DemandWorks

Partnership Since Q1 2018
Campaigns Run 50+ Demand Gen Programs
Audience Reach 21M+ Business Professionals
Workiva × DemandWorks
3.5×
Return on Investment
128%
Growth in Total SALs
500%
Surge in Closed-Won
62%
Increase in Open Opps
#2
Lead Source Globally (2023)
#2
Global Lead Source
DemandWorks became Workiva's #2 lead source globally in 2023, out of 100+ vendors.
128%
Growth in Total SALs
Year-over-year growth in sales-accepted leads driven by coordinated content and display programs.
500%
Surge in Closed-Won
Closed-won revenue attributed to DemandWorks programs surged 500% over the course of the partnership.

"It's refreshing to have a strategic partner that doesn't force-fit us into a mold but instead listens and helps shape our ideas. It's rare to find a vendor so collaborative and willing to co-create success."

Director of Demand Generation & Advertising, Workiva
Read the Full Case Study →
Insights & Resources

Insights for modern B2B marketers

Reports, case studies, blogs, and practical resources for teams navigating today's self-serve buying journey.

Build demand with a partner you can trust