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Case Studies

AT&T Cybersecurity

For AT&T Cybersecurity, DemandWorks’ artificial intelligence technology generated a list of prospects meeting very specific criteria—employees at mid-market companies based in the United States and Canada.
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Learn how to easily and quickly fill the top of your funnel with high-quality leads, tailored to your ideal personas, account-based lists, or other important qualifiers.
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You may have heard that the content "bingeing" is the most important metric when generating qualified leads. This guide teaches you about why content bingeing is a great indicator of a qualified lead, and which company can help deliver that metric to you. Learn More →


Leveraging DemandWorks’ proprietary first-party intent data enables Pluralsight to place their content directly in the inboxes of the right person, at the right organization, and at the right time during the buyer’s journey.
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The ABM Agency

DemandWorks’ display solutions enable B2B organizations to harness their digital marketing initiatives and ad spend by delivering personalized, hyper-targeted experiences to their top accounts. Learn More →


Workiva expands global reach and drives pipeline by utilizing DemandWorks' full-suite of demand generation services. Learn More →

We care about your experience.

Report: The State of Account-based Strategies

It goes beyond just addressing the account by name. It’s about having a deep understanding of each target account’s pain points, challenges and the individual buyer personas within the account.

Jiawen Shi
T-Mobile Local Government Marketing Sector Lead