RESOURCES
INDUSTRY REPORTS
What’s Working in Intent Based Strategies?
This report will provide an assessment on how best-in-class B2B organizations are utilizing intent data throughout their entire organization. …
What’s Working with B2B Content Syndication?
This report examines how progressive B2B organizations are seeing notable results from content syndication initiatives. Sharing insights from both experts and practitioners. …
Lead Nurturing: Forge Your Prospects Into Lasting Relationships
Read this report to learn about building and maintaining successful relationships with qualified leads during every stage of their buying journey. …
Lead Nurturing Blueprint & Email Templates
In this report you'll receive a lead nurturing blueprint, six high converting email templates, email composition tips, and suggestions on how to properly integrate programmatic display. …
Contact-based Display Advertising How B2B Companies Are Accelerating Their Pipelines
Display Advertising: Generate awareness, boost demand, and drive prospects while dramatically decreasing impression waste and maximizing your ROI. …
Create a B2B Content Syndication Power Couple
We’re spilling the tea on why B2B leaders are going all-in on content syndication, and we’re giving you a 2-step success formula you can use to form your own B2B content syndication power couple. …
CASE STUDIES
AT&T Cybersecurity
For AT&T Cybersecurity, DemandWorks’ artificial intelligence technology generated a list of prospects meeting very specific criteria—employees at mid-market companies based in the United States and Canada. …
Payscale
Learn how DemandWorks helps to easily and quickly fill the top of your funnel with high-quality leads, tailored to your ideal personas, account-based lists, and other important qualifiers. …
PathFactory
You may have heard that content "bingeing" is the most important metric when generating qualified leads. This case study teaches you about why content bingeing is a great indicator of …
Pluralsight
In this case study, learn how Pluralsight creates net-new opportunities and increases their sales pipeline globally by leveraging DemandWorks’ ABM and demand generation solutions. …
The ABM Agency
DemandWorks’ Demand-Side Platform (DSP), DemandPRO, enables B2B organizations to harness their digital marketing initiatives and ad spend by delivering personalized, hyper-targeted experiences to their top accounts. …
OUR LATEST CONTENT
The Power of Geofencing: Maximize your B2B Event Marketing Budget
Geofencing in B2B marketing enables targeted advertising by setting virtual boundaries around specific locations, offering a cost-effective way to engage event attendees and maximize marketing budgets. …
Creating Great B2B Content That Works
When it comes to content creation, it's imperative to stay fresh to keep engaging to your target audience. What may be hot and popping during one season may not be …
6 Savvy Ways to Spend Your ABM Savings In the 2nd Half of The Year
Your account-based marketing doesn’t have to break the bank. In fact, here are a few savvy ways you can use your savings in the last 2 quarters of the year. …
How Technology is Changing the Way We Treat Account Based Marketing
If you have all your data in one place, the results in ABM are game-changing when you put sales and tech together, with AI at the very center. …
Create Unforgettable Display Ads That People Want to Click
The display ad network is ideal for creating demand for your service or product and allows you to nurture a feeling of want and need. …
6 Successful Ways to Use Data for Marketing Strategies
Data is key to determining the best strategy to connect with clients and potential customers, but it is important you know the ins and outs of data-driven marketing. …
