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Frameworks, industry reports, and customer case studies from the team building B2B demand programs. Search by topic, filter by type, and find what your team needs to ship the next program.

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Intent to Impact — B2BMX East presentation poster
Featured Presentation

Intent to Impact: aligning brand and demand.

Most B2B teams are stuck optimizing for short-term demand while their pipeline plateaus. In this B2BMX East session, DemandWorks' Alex Bauer unpacks why brand and demand have to run together. Watch for the buyer-behavior data behind the day-one list, a four-pillar content framework, how to layer first, second, and third-party intent, and a Workiva case study where switching to integrated always-on lifted closed-won opportunities by 500%.

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How B2B teams used DemandWorks to turn programs into pipeline.

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