This report will provide an assessment on how best-in-class B2B organizations are utilizing intent data throughout their entire organization. It will share expert insights from analysts and practitioners alike, highlighting specifically what's working — and what's not — with intent data in B2B marketing and sales, including:

The current state of intent data as a practice in the marketplace;
Where intent data is benefiting channel selection to optimize marketing and sales outreach;
The impact of intent data on TAM assessment and personalization strategies;
How intent data is driving results for content syndication initiatives;
The value of first- and third-party intent data used in tandem

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