This report will provide an assessment on how best-in-class B2B organizations are utilizing intent data throughout their entire organization. It will share expert insights from analysts and practitioners alike, highlighting specifically what’s working — and what’s not — with intent data in B2B marketing and sales, including:
- The current state of intent data as a practice in the marketplace.
- Where intent data is benefiting channel selection to optimize marketing and sales outreach.
- The impact of intent data on TAM assessment and personalization strategies.
- How intent data is driving results for content syndication initiatives.
- The value of first- and third-party intent data used in tandem.