What’s Working in Intent Based Strategies?

Expert insights from analysts and practitioners alike, highlighting what's working with intent data in B2B marketing and sales.

This report will provide an assessment on how best-in-class B2B organizations are utilizing intent data throughout their entire organization. It will share expert insights from analysts and practitioners alike, highlighting specifically what’s working — and what’s not — with intent data in B2B marketing and sales, including:
  • The current state of intent data as a practice in the marketplace.
  • Where intent data is benefiting channel selection to optimize marketing and sales outreach.
  • The impact of intent data on TAM assessment and personalization strategies.
  • How intent data is driving results for content syndication initiatives.
  • The value of first- and third-party intent data used in tandem.

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"If you activate intent, you're adding value to your account execs to engage on topics that are relevant to their prospects."
Triblio CEO