2023 State of Account-based Strategies

True ABM success requires in-depth insights to fuel multichannel campaigns and continually measuring which strategies are working or not.

This report will examine the current state of account-based strategies, including:
  • Why B2B organizations still struggle with alignment.
  • How to tap into data analytics and intent insights.
  • Why high-performing teams are doubling down on multichannel and hyper-personalized content.

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"It goes beyond just addressing the account by name. It’s about having a deep understanding of each target account’s pain points, challenges and the individual buyer personas within the account."
T-Mobile Local Government Marketing Sector Lead