DemandWorks · CPL Lock

Demand generation programs designed to create pipeline, not just leads.

Most teams optimize for cost per lead. The best teams optimize for influence per account.

Client Results
128%
increase in Sales Accepted Leads
500%
surge in closed-won opportunities
97%
target account reach
6-year partner
50+ programs
Program Packages

Built for every stage
of the funnel.

No hidden costs. Every package delivers deeply engaged accounts at a predictable cost, so you can plan confidently and scale fast.

Bronze
Populate your pipeline and keep prospects warm.
Multi-Touch Lead Generation
1:1 Email Nurture
Silver
Lead flow plus 1:1 Display Retargeting. Your brand stays top of mind.
Multi-Touch Lead Generation
1:1 Email Nurture
Account-Based Display
Dark Funnel Analysis
Gold
Always-on coverage. A cohesive strategy that surrounds your TAL at every stage.
Recommended Campaign Duration 3–6+ Months
Multi-Touch Lead Generation
1:1 Email Nurture
Account-Based Display
Dark Funnel Analysis
Buying Committee Activation
Content Hub
Most Popular
Platinum
Total market saturation. Audit, create, and deploy content that surrounds your TAL everywhere.
Recommended Campaign Duration 6–12+ Months
Multi-Touch Lead Generation
1:1 Email Nurture
Account-Based Display
Dark Funnel Analysis
Buying Committee Activation
Content Hub + Audit + Creation

Every package is customized to your ICP, content assets, and pipeline goals.

View Full Package Details
How Pricing Works

Cost per lead is locked. Coverage scales.

Every tier delivers leads at the same predictable CPL . What changes between Bronze and Platinum is how many touchpoints, channels, and stakeholders your program activates around the same target account list.

Bronze
$35 · baseline
Silver
$35 · 3× touchpoints
Gold
$35 · 8x Touchpoints
Platinum
$35 · total market saturation
Locked across all tiers
*Sample Cost per lead
$35
CPL is based on your  ICP
What grows between packages
Now showing: —
Buying Committee Coverage
% of accounts with 3+ personas reached
0%
Content Touchpoints Delivered
Total touchpoints across channels per program
0
Awareness-to-Consideration Lift
Lift in mid-funnel engagement vs. baseline
0%
View by
Bronze
Lead generation
Flexible campaign term
✓
Multi-Touch Lead Generation
Intent-Driven Content Syndication
✓
1:1 Email Nurture
AI-Powered Sequences
Strategic Value
Pure performance. Populate your pipeline and keep prospects warm with 1:1 conversational outreach.
Get Started
Silver
Lead Flow + Visibility
Flexible campaign term
✓
Multi-Touch Lead Generation
Intent-Driven Content Syndication
✓
1:1 Email Nurture
AI-Powered Sequences
✓
Account-Based Display
Programmatic Retargeting
✓
Dark Funnel Analysis
Personalized Visibility Snapshot
Strategic Value
We add 1:1 Display Retargeting to your lead flow, ensuring your brand is "top of mind" at home and in the office for every active buyer.
Get Started
Most Popular
Gold
Always-On Demand Engine
Recommended 3–6+ month campaign
✓
Always-On (6 Month Approach)
Engage, Nurture, and Optimize
✓
Multi-Touch Lead Generation
Intent-Driven Content Syndication
✓
1:1 Email Nurture
AI-Powered Sequences
✓
Buying Committee Activation
Expanded Account Outreach
✓
Account-Based Display
Programmatic Retargeting
✓
Dark Funnel Analysis
Personalized Visibility Snapshot
✓
Content Hub
Frictionless Research Journey
Strategic Value
Most buyers consume 3–5 pieces of content before reaching out. We ensure your Content Hub is stocked with the tactical and supportive assets they actually want.
Get Started
Best Value
Platinum
Total Market Saturation
Recommended 6–12+ month campaign
✓
Always-On (12 Month Approach)
Engage, Nurture, and Optimize
✓
Multi-Touch Lead Generation
Intent-Driven Content Syndication
✓
1:1 Email Nurture
AI-Powered Sequences
✓
Buying Committee Activation
Expanded Account Outreach
✓
Account-Based Display
Programmatic Retargeting
✓
Dark Funnel Analysis
Personalized Visibility Snapshot
✓
Content Hub
Frictionless Research Journey
✓
Content Audit
Asset Library Evaluation
✓
Content Creation
Blogs, eBooks, Display Ads
Strategic Value
Total market saturation. We audit your asset library to ensure your ICP receives the right message at the right time, create additional needed assets, and build your entire content infrastructure across every digital touchpoint.
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Bronze
Lead Generation
Verified, ICP-matched leads delivered straight to your CRM
Lead replacement guarantee
bad leads replaced, no questions asked
AI-powered nurture keeps engaged leads warm post-download
Predictable, all-inclusive CPL
no hidden costs, no surprises
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Silver
Lead Flow + Visibility
Everything in Bronze
Programmatic retargeting keeps your brand top-of-mind for every active buyer
Dark-funnel visibility
see which accounts are researching anonymously
3–5× higher engagement vs. standard programmatic display
Account-level signals that enrich your sales conversations
Get Started
Gold
Always-On Demand Engine
Everything in Silver
3–6+ months of sustained activation for coordinated coverage, not isolated campaign bursts
Reach the full 6–10-person buying committee, not just your champion
Live intent signals concentrate spend on accounts that are in-market now
Frictionless content hub buyers can binge through their research journey
Quarterly strategy reviews tied to your pipeline goals
Get Started
Platinum
Total Market Saturation
Everything in Gold
6–12+ months of always-on activation for full-cycle market saturation
Full audit of your existing content library to surface gaps in ICP coverage
New assets created on your behalf
eBooks, blogs, display creative, thought leadership
Total content infrastructure across every digital touchpoint
Monthly business reviews with a dedicated executive sponsor
Get Started
0%
The compounding result

Increase in closed-won opportunities when DemandWorks runs the full Platinum program — every stage, every committee member, always on.

Workiva · Full-suite Platinum partner
Ready to scope your program?

Get a custom package built around your ICP.

Tell us about your target accounts, content library, and pipeline goals. We'll match you to the right tier and outline what your program would look like quarter by quarter.

Let's Talk