Payscale

Learn how DemandWorks generates qualified leads and consistent ROI.

Account-based marketing targets individual leads, rather than generalized buyer personas, who are perfect fits at the account level and thus more likely to convert into paying customers. DemandWorks delivers content based on subscription preferences and in-market behavior, but can also target prospects more narrowly by job role, job function, company size, company revenue, industry, technology stack, and other criteria.

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"We know how many leads we’re getting, and the quality we’re getting.
DemandWorks is a reliable source of leads for us."
Market Segment Manager at Payscale