Learn how to easily and quickly fill the top of your funnel with high-quality leads, tailored to your ideal personas, account-based lists, or other important qualifiers.

Account-based marketing targets individual leads, rather than generalized buyer personas, who are perfect fits at the account level and thus more likely to convert into paying customers. DemandWorks delivers content based on subscription preferences and in-market behavior, but can also target prospects more narrowly by job role, job function, company size, company revenue, industry, technology stack, and other criteria.

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