LevelBlue × DemandWorks | Case Study
Content Syndication & Account-Based Marketing

How LevelBlue Generates Binge-Ready Leads from Target Accounts with DemandWorks

LevelBlue relies on DemandWorks to distribute security content directly into the inboxes of IT decision makers, generating qualified leads that convert from day one.

ROI Positive Within 2 Quarters
Channel B2B eBulletin Newsletters
Integration Salesforce CRM
× DemandWorks Media
34%
Closed Deals Attributed to DemandWorks
122%
Median Email ROI vs. Other Channels
2 Qtrs
To Become ROI Positive
Q1
First Closed Deals from DemandWorks Leads
100%
Sales Team Relies on Demand Gen
The Challenge

Reaching the Right IT Buyers at Scale

LevelBlue is a leading provider of unified security management and community-powered threat intelligence. Their products are especially valuable to resource-constrained organizations (retailers, banks, restaurants, and tech startups) that lack the staff, expertise, or budget to defend against modern threats.


LevelBlue's sales team relies exclusively on demand generation to fill the pipeline. With a wealth of white papers, ebooks, and webcasts targeting IT practitioners at mid-market firms, they needed a partner that could get that content in front of the right buyers fast. DemandWorks' highly targeted B2B eBulletin newsletters were the answer.

DemandWorks Helped LevelBlue With
Qualified Lead Generation
Content Syndication via eBulletins
Salesforce CRM Integration
Account-Based Marketing (ABM)
Rapid Response Content Distribution

"DemandWorks has been a great partner for us in helping us generate qualified leads for our sales team."

Marketing Program Manager, LevelBlue
The DemandWorks Difference

Results That Speak for Themselves

From the very first quarter, LevelBlue closed deals from DemandWorks leads and became ROI positive within just two quarters. Here's what that partnership delivered.

34%
Dominant Syndication Attribution
34% of LevelBlue's closed deals secured through content syndication channels are directly attributable to DemandWorks.
Q1
Immediate Pipeline Impact
LevelBlue closed deals from DemandWorks leads in the very first quarter they started working together. Zero ramp time.
2 Qtrs
ROI Positive Fast
LevelBlue became ROI positive within only two quarters, outpacing typical content syndication timelines significantly.
122%
Email ROI Advantage
Email delivers a 122% median ROI, far outpacing social media (28%), direct mail (27%), paid search (25%), and display (18%).
ABM
Precision Account Targeting
DemandWorks' AI generated prospect lists matching exact criteria: Security Architects, IT Admins, and Network Administrators at mid-market US and Canadian firms.
CRM
Seamless Salesforce Integration
Leads flow directly into Salesforce, triggering automated trial setup emails instantly, eliminating the costly processing delays common with other platforms.
Account-Based Marketing

Precision Targeting for Cybersecurity Buyers

DemandWorks' ABM targets individual leads who are perfect fits at the account level and thus more likely to convert. For LevelBlue, AI-powered targeting identified prospects meeting very specific criteria at mid-market companies across the US and Canada.

Hyper-Targeted Job Titles
Security Architects, IT Administrators, Network Administrators, Network Architects, and broader security & compliance titles, all precisely matched to LevelBlue's ICP.
Engagement Visibility
LevelBlue can see exactly how many pieces of content each prospect has downloaded, making it easy to identify and prioritize the most highly engaged buyers.
End-of-Quarter Reliability
"When we have end-of-quarter budget remaining and we're trying to get something turned on to meet our lead goals, we always go to DemandWorks. They're always able to do more to help us hit our goal."
By the Numbers
34%
of Syndication Closed Deals Attributed to DemandWorks
122%
Median Email ROI (vs. all other channels)
Q1
First Quarter Closed Deals from DW Leads
2 Qtrs
To Achieve Full ROI Positivity
8×
Email ROI vs. Online Display
Email delivers 122% ROI vs. just 18% for online display.

"That's something I found really great about working with them — how dedicated they are to working with us as a client and making sure we're happy. If there's ever anything that comes up, they're really helpful and responsive."

Marketing Program Manager, LevelBlue
Conclusion

Proven ROI Complemented by Top-Shelf Customer Service

DemandWorks' platform and support team help high-velocity sales organizations like LevelBlue quickly generate leads and meet sales goals. From rapid response content distribution to seamless Salesforce integration, DemandWorks delivers where it counts.

See How It Works

DemandWorks specializes in customer acquisition for the complex B2B sale, combining content syndication, account-based marketing, and programmatic display to drive measurable pipeline.

34%
of Closed Syndication Deals
Q1
First Closed Deals
2 Qtrs
To Full ROI Positivity
122%
Email Channel ROI
Ready to Learn More?
See What DemandWorks Can Do
for Your Pipeline

Talk to our team about content syndication, ABM, and programmatic display programs built for the complex B2B sale.