We know that powering up a B2B marketing machine isn’t just about data and dashboards. It’s fueled by endless cups of coffee, ice-cold water, and the thrill of chasing that next big campaign win. That’s why we’re handing out Yeti tumblers to our fellow demand-gen trailblazers.

No demos required, no catch hiding in the fine print — just a little token of appreciation for all the strategy sessions, late-night brainstorms, and relentless hustle that drive our industry forward. After all, great ideas deserve great gear.

Why do customers love DemandWorks?

because we're different supportive dedicated Innovative

“They help us with lead generation and display on a quarterly basis and are consistently one of our top performers QoQ, and our go-to for any new initiatives. DemandWorks delivers over 10,000 high quality leads for us annually.”
  • #1 in 11/12 targeted regions and segments.
  • The most efficient content syndication spend to pipeline ratio in APAC.
  • Second biggest driver of enterprise pipeline creation for content syndication.
“Rather than working with a vendor who gives us thousands of leads that we then have to sift through DemandWorks produced fantastic results out of the gate. Some of the strongest conversion rates of any program we run.”
  • Engaged leads and powerful ROI fast.
  • The lowest cost per target account lead of any sponsored method of content promotion.
  • Leads that are worth 30x more than the cost of running the program.

“I’ve used several content syndication vendors in my career and they are by far the best. We are seeing their leads close every month with a great return on ad spend. They have far exceeded our expectations.”

  • 10% - 15% of MQLs come from DemandWorks.
  • Generates a higher number of sales opportunities than any other CPL channel.
  • Facilitates multiple touchpoints for each contact, strengthening brand recognition.

What makes us different?

We focus on quality over quantity—driving multiple engagements per contact, using intent signals at the individual level, and only targeting leads that match your ideal customer profile. The result? Higher intent, higher conversion, and more efficient pipeline growth.

DemandWorks owns our audience – so we can leverage our intent data on the CONTACT level (not domain or IP level). This allows us to target content and display ads to people who have engaged with similar topics. No wasted impressions by targeting the wrong contacts at an organization.

We don’t just generate you leads, we make sure your brand stays with them from the start. Our contact-level display ads, combined with content syndication and 1:1 email outreach, keep your brand top-of-mind from the first touch. So by the time your team follows up, those contacts have already seen your message across the web, in their inbox, and through the content they trust.

With DemandWorks, you’re not guessing which touch-points moved the needle. Our in-depth reporting dashboards give you visibility into how each contact and every member of the buying committee engages across the entire journey. From first click to closed-won, we connect the dots so you can confidently measure what’s working, optimize faster, and prove true ROI.

Are you ready to experience the DemandWorks difference?