The Power of B2B E-Mail Marketing in 2021
Marketing to an individual from a business is easier since you can place yourself in the shoes of the consumer. Business to business, however, can be an entirely different marketing challenge. …
Four 2021 B2B Marketing Strategies You Should Know
Lead generation is consistently one of marketing professionals' biggest challenge - not only employing lead generation strategies but tools that will maximize return on investment (ROI). …
15 B2B Terms We Think Everyone In The Industry Should Know
B2Bmarketing is full of keywords that are overused, misused or so old that everyone knows them. Here are the ones that we think you should know. …
The Difference In Demand Generation V.S. Lead Generation
Demand Generation vs Lead Generation Differences explains the important differences between similar marketing strategies. Improve your marketing results! …
5 Ways to Upgrade your ABM Strategy
Many marketing managers and business owners think that if your marketing strategy is working, don’t change it. But what if it could be better? Some of the most effective ways to keep your account-based marketing (ABM) strategy not only working but dynamic and profitable is …
4 Ways Chatbots can Increase your Site Conversion Rate
In this constantly changing business climate, you need to stay on top of new strategies that will keep you ahead of the competition. One emerging strategy is the use of chatbots. While B2C companies have already been getting hip to this technology, B2B marketers will …
5 Strategies to Boost B2B Lead Generation
Lead generation is a challenge for all businesses-to-business (B2B) commerce. While a big budget can help boost inquiries, there are many effective, inexpensive lead generation strategies that can form the backbone of any successful marketing effort. Here are some strategies to use, whether you are …
The Lead Gen KPIs you should be monitoring
Although businesses employ various lead generation strategies and expend a lot of time, effort and resources to gain new leads, it can be difficult to determine if these strategies are worth the trouble. The best way to determine the success of these strategies is by …
How GDPR can affect B2B Lead Generation
With GDPR in effect, B2B marketers may think it’s easier to just stop running third-party lead generation campaigns to avoid all the hassle. However, doing so will negatively impact sales pipelines. Unfortunately, there’s no hack for GDPR. …
Things to Consider When Panning Your Lead Generation Budget
Studies show that 53 percent of marketers allocate over half their budget to lead generation efforts. To derive maximum ROI from lead generation efforts, marketers must prepare a lead generation budget that aligns with marketing objectives and takes into account the number of leads to …
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