The Lead Gen KPIs you should be monitoring
Although businesses employ various lead generation strategies and expend a lot of time, effort and resources to gain new leads, it can be difficult to determine if these strategies are worth the trouble. The best way to determine the success of these strategies is by …
How GDPR can affect B2B Lead Generation
With GDPR in effect, B2B marketers may think it’s easier to just stop running third-party lead generation campaigns to avoid all the hassle. However, doing so will negatively impact sales pipelines. Unfortunately, there’s no hack for GDPR. …
Things to Consider When Panning Your Lead Generation Budget
Studies show that 53 percent of marketers allocate over half their budget to lead generation efforts. To derive maximum ROI from lead generation efforts, marketers must prepare a lead generation budget that aligns with marketing objectives and takes into account the number of leads to …
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