The Power of B2B E-Mail Marketing in 2020
Marketing to an individual from a business is easier since you can place yourself in the shoes of the consumer. Business to business, however, can be an entirely different marketing challenge. While there are many new trends in B2B marketing happening every year, but for …
5 Ways to Upgrade your ABM Strategy
Many marketing managers and business owners think that if your marketing strategy is working, don’t change it. But what if it could be better? Some of the most effective ways to keep your account-based marketing (ABM) strategy not only working but dynamic and profitable is …
4 Ways Chatbots can Increase your Site Conversion Rate
In this constantly changing business climate, you need to stay on top of new strategies that will keep you ahead of the competition. One emerging strategy is the use of chatbots. While B2C companies have already been getting hip to this technology, B2B marketers will …
Ways to Grow Your Pipeline with Intent Data
Marketers are using intent data to develop personalized and strategic campaigns. When used properly, intent can help brands better prioritize qualified leads and identify potential buyers before the competition does. …
5 Ways to Take Advantage of Demand Gen Marketing Channels
When it comes to B2B marketing there are many different channels you can chose for lead generation or actually driving sales conversions. B2B companies can use a wide range of techniques to reach potential customers. With demand generation being an umbrella of marketing techniques, you …
5 Strategies to Boost B2B Lead Generation
Lead generation is a challenge for all businesses-to-business (B2B) commerce. While a big budget can help boost inquiries, there are many effective, inexpensive lead generation strategies that can form the backbone of any successful marketing effort. Here are some strategies to use, whether you are …
The Lead Gen KPIs you should be monitoring
Although businesses employ various lead generation strategies and expend a lot of time, effort and resources to gain new leads, it can be difficult to determine if these strategies are worth the trouble. The best way to determine the success of these strategies is by …
How GDPR can affect B2B Lead Generation
With GDPR in effect, B2B marketers may think it’s easier to just stop running third-party lead generation campaigns to avoid all the hassle. However, doing so will negatively impact sales pipelines. Unfortunately, there’s no hack for GDPR. …
Things to Consider When Panning Your Lead Generation Budget
Studies show that 53 percent of marketers allocate over half their budget to lead generation efforts. To derive maximum ROI from lead generation efforts, marketers must prepare a lead generation budget that aligns with marketing objectives and takes into account the number of leads to …