Precision Marketing in B2B: How to Leverage Ideal Customer Profiles and Buyer Personas
Unlock the potential of precision marketing in B2B by leveraging Ideal Customer Profiles (ICPs) and Buyer Personas. Understand the macro-level characteristics of your ideal customers through ICPs and the micro-level motivations of decision-makers with Buyer Personas to create tailored, effective, and revenue-boosting marketing strategies. …
The Power of Geofencing: Maximize your B2B Event Marketing Budget
Geofencing in B2B marketing enables targeted advertising by setting virtual boundaries around specific locations, offering a cost-effective way to engage event attendees and maximize marketing budgets. …
5 Ways to Take Advantage of Demand Gen Marketing Channels
When it comes to B2B marketing there are many different channels you can chose for lead generation or actually driving sales conversions. B2B companies can use a wide range of techniques to reach potential customers. With demand generation being an umbrella of marketing techniques, you …
7 Mistakes You’re Making When Nurturing Fresh Leads
Right now, you could be making these seven major mistakes during your lead nurturing campaigns and not even know it. Don't let your team loose those leads! …
Ways to Grow Your Pipeline with Intent Data
Marketers are using intent data to develop personalized and strategic campaigns. When used properly, intent can help brands better prioritize qualified leads and identify potential buyers before the competition does. …
7 Little Changes That’ll Make a Big Difference in Your Brand Storytelling
Creating a brand isn't easy. Storytelling in marketing can produce passionate and invigorated customers who look forward to the next story you'll publish. …
How to Maximize Your H2 2022 Marketing Budgets
The execution and strategy behind successful marketing campaigns rely on planning a solid marketing budget. …
How Weather Affects Your Summer Goals and How to Still Hit Them
A summer slump can affect company goals and prospects and leads while your pipeline becomes unpredictable. However, if you change your approach, you can still achieve great sales results when you keep moving forward and stay ahead of your competitors during these slower months. …
Lead Nurturing Tactics You Should Be Using Now
Effective lead nurturing tactics can vastly impact your results and provide the opportunity to gain an advantage over your competition. …
Bringing Dead Leads Back To Life In The New Year
Start Q1 on a high note with display retargeting, timely follow-ups, and seasonal promotions to bring your dead leads back to life! …