How to Correctly Use Your Intent Data
Intent data can provide predictions of which accounts are likely to buy. Help improve results by reaching the right people at the right time. …
3 Ways To Use Behavioral Data to Drive Better Inside Sales
B2B companies are constantly evolving, and your sales process needs to do the same. Salespeople are struggling to prioritize and personalize their outreaches at scale, persisting with tactics that are outdated and ineffective. …
Intent Data: The Good, the Bad, and the Ugly
Intent data, when not used properly can cause a lot of issues. It's important to know the good, the bad, and the ugly of this digital marketing technique. …
Mother Knows Best! Mom-Approved Demand Gen Tactics
It turns out that our mom’s activities relate to B2B marketing very well. Here are some tips on using some of mom’s best tactics to improve your marketing. …
Ways to Grow Your Pipeline with Intent Data
Marketers are using intent data to develop personalized and strategic campaigns. When used properly, intent can help brands better prioritize qualified leads and identify potential buyers before the competition does. …