6 Successful Ways to Use Data for Marketing Strategies
Data is key to determining the best strategy to connect with clients and potential customers, but it is important you know the ins and outs of data-driven marketing. …
Intent Data: The Good, the Bad, and the Ugly
Intent data, when not used properly can cause a lot of issues. It's important to know the good, the bad, and the ugly of this digital marketing technique. …
3 Ways To Use Behavioral Data to Drive Better Inside Sales
B2B companies are constantly evolving, and your sales process needs to do the same. Salespeople are struggling to prioritize and personalize their outreaches at scale, persisting with tactics that are outdated and ineffective. …
CCPA Compliance – What it is & What You Need to Know
Under the new law that goes into effect on January 1, 2020, California consumers may request a copy of all data collected on themselves within the last 12 months. The California Consumer Privacy Act (CCPA) operates very much like the General Data Protection Regulation (GDPR) …
The Lead Gen KPIs you should be monitoring
Although businesses employ various lead generation strategies and expend a lot of time, effort and resources to gain new leads, it can be difficult to determine if these strategies are worth the trouble. The best way to determine the success of these strategies is by …
How GDPR can affect B2B Lead Generation
With GDPR in effect, B2B marketers may think it’s easier to just stop running third-party lead generation campaigns to avoid all the hassle. However, doing so will negatively impact sales pipelines. Unfortunately, there’s no hack for GDPR. …