Precision Marketing in B2B: How to Leverage Ideal Customer Profiles and Buyer Personas
Unlock the potential of precision marketing in B2B by leveraging Ideal Customer Profiles (ICPs) and Buyer Personas. Understand the macro-level characteristics of your ideal customers through ICPs and the micro-level motivations of decision-makers with Buyer Personas to create tailored, effective, and revenue-boosting marketing strategies. …
B2BMX 2023: Empowering Human Connection, Creativity, and Customer Focus
B2BMX brought together some of the most innovative minds in the industry, emphasizing the use of technology to empower human connection, creativity, and customer focus. Our survey of 100 marketers provided valuable insights on current industry activity. Here is a quick recap of the event …
Unlocking the Benefits of B2B Content Syndication
Learn how to unlock the benefits of B2B content syndication, including increased visibility, improved search engine optimization, and increased lead generation. …
7 Little Changes That’ll Make a Big Difference in Your Brand Storytelling
Creating a brand isn't easy. Storytelling in marketing can produce passionate and invigorated customers who look forward to the next story you'll publish. …
The Power of B2B E-Mail Marketing in 2021
Marketing to an individual from a business is easier since you can place yourself in the shoes of the consumer. Business to business, however, can be an entirely different marketing challenge. …
9 Email Marketing Mistakes NOT to make in 2021
The key to successful email marketing, however, is doing it right. Nothing can doom your email campaigns faster than easily preventable - and common - mistakes. …
Content Syndication – 4 Ways to Boost Your Marketing Strategies
Content syndication is an essential part of all marketing strategies. Want to experience the best conversion rates in the industry? Try DemandWorks CS! …
Mother Knows Best! Mom-Approved Demand Gen Tactics
It turns out that our mom’s activities relate to B2B marketing very well. Here are some tips on using some of mom’s best tactics to improve your marketing. …
5 Ways To Repurpose Marketing Content
Don't let your existing marketing content go to waste - view these ways to repurpose that content for more views! …
5 Ways to Upgrade your ABM Strategy
Many marketing managers and business owners think that if your marketing strategy is working, don’t change it. But what if it could be better? Some of the most effective ways to keep your account-based marketing (ABM) strategy not only working but dynamic and profitable is …
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