How to Maximize Your H2 2022 Marketing Budgets
The execution and strategy behind successful marketing campaigns rely on planning a solid marketing budget. …
6 Savvy Ways to Spend Your ABM Savings In the 2nd Half of The Year
Your account-based marketing doesn’t have to break the bank. In fact, here are a few savvy ways you can use your savings in the last 2 quarters of the year. …
Things to Consider When Panning Your Lead Generation Budget
Studies show that 53 percent of marketers allocate over half their budget to lead generation efforts. To derive maximum ROI from lead generation efforts, marketers must prepare a lead generation budget that aligns with marketing objectives and takes into account the number of leads to …