The Lead Gen KPIs you should be monitoring
Although businesses employ various lead generation strategies and expend a lot of time, effort and resources to gain new leads, it can be difficult to determine if these strategies are worth the trouble. The best way to determine the success of these strategies is by …
How GDPR can affect B2B Lead Generation
With GDPR in effect, B2B marketers may think it’s easier to just stop running third-party lead generation campaigns to avoid all the hassle. However, doing so will negatively impact sales pipelines. Unfortunately, there’s no hack for GDPR. …
The Top lead nurturing strategies for B2B
Leads are the lifeblood of your business. Your lead nurturing strategy should incorporate ways to attract their attention and pique their interest, then nurture those leads over time into paying customers. …
Social Media Generates Leads Along with Likes and Tweets
The impact of social media is hard to deny – just look at the headlines most days. People may boast about likes, followers and retweets, but social media, used judiciously, can play a cost-effective role in your lead generation efforts. …
Things to Consider When Panning Your Lead Generation Budget
Studies show that 53 percent of marketers allocate over half their budget to lead generation efforts. To derive maximum ROI from lead generation efforts, marketers must prepare a lead generation budget that aligns with marketing objectives and takes into account the number of leads to …
6 Successful Ways to Use Data for Marketing Strategies
Data is key to determining the best strategy to connect with clients and potential customers, but it is important you know the ins and outs of data-driven marketing. …
The Top Social Media Trends to Jump on in 2019
Gone are the days when businesses treated social media as a supplemental marketing channel. Today, brands must leverage social media to reinforce their presence/voice and consistently demonstrate value. As such, improving their social media presence and reach has become a top priority for marketers …
Three Reasons Why Good Content is Critical for B2B Marketing
There are many forms of marketing available, but having great content is one of the best marketing tools that businesses should use to increase sales. Content creation is the main digital marketing form that propels inbound marketing. With increasing content traffic, lead generation can change …
Account-Based Marketing: What is it and How Can it Help You
Account-based marketing (ABM) is a marketing and sales strategy focusing on turning ideal customers into accounts. With ABM businesses can gain higher revenues in a shorter time period. This is because instead of starting from scratch in contacting new leads, companies are contacting promising leads …