Things to Consider When Panning Your Lead Generation Budget
Studies show that 53 percent of marketers allocate over half their budget to lead generation efforts. To derive maximum ROI from lead generation efforts, marketers must prepare a lead generation budget that aligns with marketing objectives and takes into account the number of leads to …
6 Successful Ways to Use Data for Marketing Strategies
Data is key to determining the best strategy to connect with clients and potential customers, but it is important you know the ins and outs of data-driven marketing. …
The Top Social Media Trends to Jump on in 2019
Gone are the days when businesses treated social media as a supplemental marketing channel. Today, brands must leverage social media to reinforce their presence/voice and consistently demonstrate value. As such, improving their social media presence and reach has become a top priority for marketers …
Three Reasons Why Good Content is Critical for B2B Marketing
There are many forms of marketing available, but having great content is one of the best marketing tools that businesses should use to increase sales. Content creation is the main digital marketing form that propels inbound marketing. With increasing content traffic, lead generation can change …
Account-Based Marketing: What is it and How Can it Help You
Account-based marketing (ABM) is a marketing and sales strategy focusing on turning ideal customers into accounts. With ABM businesses can gain higher revenues in a shorter time period. This is because instead of starting from scratch in contacting new leads, companies are contacting promising leads …