Advanced Targeting Technology is Changing the Way B2B Marketers Use Display Advertising
This new approach to display advertising provides marketers with the insights they need to plan, optimize, and execute full-funnel campaigns. …
B2BMX 2023: Empowering Human Connection, Creativity, and Customer Focus
B2BMX brought together some of the most innovative minds in the industry, emphasizing the use of technology to empower human connection, creativity, and customer focus. Our survey of 100 marketers provided valuable insights on current industry activity. Here is a quick recap of the event …
7 Mistakes You’re Making When Nurturing Fresh Leads
Right now, you could be making these seven major mistakes during your lead nurturing campaigns and not even know it. Don't let your team loose those leads! …
Intent Data: The Good, the Bad, and the Ugly
Intent data, when not used properly can cause a lot of issues. It's important to know the good, the bad, and the ugly of this digital marketing technique. …
Unlocking the Benefits of B2B Content Syndication
Learn how to unlock the benefits of B2B content syndication, including increased visibility, improved search engine optimization, and increased lead generation. …
Ways to Grow Your Pipeline with Intent Data
Marketers are using intent data to develop personalized and strategic campaigns. When used properly, intent can help brands better prioritize qualified leads and identify potential buyers before the competition does. …
7 Little Changes That’ll Make a Big Difference in Your Brand Storytelling
Creating a brand isn't easy. Storytelling in marketing can produce passionate and invigorated customers who look forward to the next story you'll publish. …
Is Your Holiday Marketing Campaign Ready?
A sleigh-full of seasonal guidance on how to get your holiday B2B marketing campaign up and running ASAP! …
How to Maximize Your H2 2022 Marketing Budgets
The execution and strategy behind successful marketing campaigns rely on planning a solid marketing budget. …
How Weather Affects Your Summer Goals and How to Still Hit Them
A summer slump can affect company goals and prospects and leads while your pipeline becomes unpredictable. However, if you change your approach, you can still achieve great sales results when you keep moving forward and stay ahead of your competitors during these slower months. …