DemandWorks and 6sense Form Strategic Integration Partnership to Transform B2B Campaign Precision and Performance

[Chicago, IL] — [October 1] — DemandWorks, a leading provider of AI-powered demand generation solutions, today announced a strategic integration partnership with 6sense, the pioneer in B2B revenue intelligence. The collaboration combines 6sense’s advanced intent data and account intelligence with DemandWorks’ engagement engine, delivering a seamless way for B2B organizations to run high-performing, full-funnel campaigns with measurable ROI.

With this integration, DemandWorks and 6sense customers alike will benefit in ways they couldn’t before. It will enable marketing and revenue teams to:

• Seamlessly sync audiences in real time: 6sense Segments connect directly into DemandWorks’ ecosystem through API, eliminating manual uploads and delays.
• Activate with precision: DemandWorks leverages 6sense buyer signals to reach the right decision makers at every stage of the buying journey.
• Deliver full-funnel programs: From content syndication and account-based display to personalized 1:1 email, campaigns are powered by verified contacts that match each client’s ICP.
• Track and optimize outcomes: Closed-loop reporting ties engagement to pipeline and revenue, enabling marketers to refine strategy and scale what works.

“This partnership represents a major step forward in how marketers can convert intelligence into action. We are enabling revenue teams to act on signals faster and deliver personalized experiences at scale.” said Alex Bauer, Director of Marketing, DemandWorks. “By combining 6sense’s world-class intent and account data with our AI-powered activation, customers can expect greater efficiency, higher-quality engagement, and accelerated pipeline growth.”

The partnership showcases how DemandWorks and 6sense are Better Together. It equips B2B organizations to focus resources on in-market, high-intent buyers—reducing waste, increasing pipeline velocity, and ultimately driving stronger business outcomes.

About DemandWorks

DemandWorks is a trusted partner to B2B brands and agencies, helping them transform content into conversations and conversations into customers. Through AI-powered demand generation and activation—spanning content syndication, account-based display, and 1:1 nurture—DemandWorks fuels measurable pipeline growth for some of the world’s leading technology and SaaS organizations. Learn more at dwmedia.com.

About 6sense

6sense is the first agent-powered revenue marketing platform. Built to unify your data, channels, and teams, 6sense puts AI agents to work across every part of your go-to-market—so you can move faster, waste less, and drive more revenue with precision. Companies use 6sense to build pipeline, win bigger deals, and close faster—with 2X deal sizes and 4X higher win rates. Learn more at 6sense.com.