G2 High Performer in Demand Generation, Fall 2026

B2B demand generation and ABM built around your named accounts.

DemandWorks runs full-funnel programs that reach the whole buying committee at the accounts you care about. Content syndication, account-based display, intent monitoring, and 1:1 email run as one motion, measured on pipeline.

  • Reach the 6 to 10 people who influence a modern B2B deal, at the contact level rather than the account level
  • Live intent signals reweight the program continuously so budget concentrates on accounts that are genuinely in-market
  • One team, one report across every channel, tied to named accounts instead of blended program metrics
4.7
G2 rating, 71 verified reviews
10+ yrs
Running B2B demand programs
87M+
Opted-in B2B professionals

Get Started Today

Design your demand generation program

Send your target account list and ICP. We will come back with contact-level coverage and a program plan.

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Trusted by industry-leading B2B brands

Gartner
AWS
DocuSign
Cisco
Salesforce
Google
Adobe
Workday
SAP
ServiceNow
Epson
Optum
What Makes DemandWorks Different

Demand generation that is orchestrated, not just bundled.

ABM rarely fails on strategy. It fails when syndication runs in one tool, display in another, and email in a third, and the buying committee hears three different stories.

One program, one team, one report

Every channel runs against the same account list under the same team. There is no reconciling display impressions in one platform against syndication leads in another.

Contact-level coverage of the buying committee

For each account we map the champion, the executive sponsor, finance, IT, security, and procurement, then build the audience around the people who actually decide.

Live intent steers the spend

Intent signals reweight the program in real time. Accounts showing research activity get more pressure, and accounts that go quiet stop absorbing budget.

How It Works

From target account list to measurable pipeline, in four steps.

You hand over the account list and the ICP. We do the contact-level mapping, the orchestration, and the account-level reporting.

Define the account list and ICP

Send your target accounts and ideal buyer profile. We reconcile both against our 87M+ subscriber base and report the contact-level coverage we can reach per account.

Map the buying committee

For every account we identify the 6 to 10 contacts who influence the deal and build the audience around them, rather than treating the account as a single target.

Run the channels as one motion

Content syndication, account-based display, intent monitoring, and 1:1 conversational email share signal in real time. A download triggers retargeting and a follow-up sequence.

Measure at the account level

One report across every channel and every account: impressions, engagements, leads, and pipeline movement tied to named accounts, not blended averages.

Coverage

Whatever you searched for, this is the program behind it.

Demand generation, pipeline generation, ABM. Different words for the same requirement: reach the right accounts and prove what moved.

B2B demand generation programs

Always-on, full-funnel programs sized to a pipeline target rather than a lead count, planned quarterly against the accounts your revenue number depends on.

Demand generation companies and vendors

Comparing partners? Ask who owns the audience and who owns the reporting. We publish the audience and run the program, so one team is accountable to one set of numbers.

Demand generation agency support

White-labeled programs for agencies, with clean per-client separation, account-level reporting, and no yearly contract lock-in.

Account-based marketing (ABM)

Contact-level ABM across syndication, display, and email, built on a mapped buying committee for every named account on your list.

ABM content syndication

Your content delivered to verified contacts at the accounts on your list, with delivery and engagement reported per account rather than in aggregate.

B2B pipeline generation

Programs judged on opportunities and pipeline movement, not on MQL volume. Reporting is built to answer whether named accounts actually moved.

Our Proprietary Audience

An audience we own,
not one we rent.

DemandWorks runs on a first-party audience of opted-in B2B professionals, built over 10+ years through our own network of industry publications. That is what lets us match your account list at the contact level instead of guessing at the company level.

87M+
Verified B2B subscribers
50+
Industry publications
100+
Industries covered
Powered by eBulletins
IT Leader
HR Leader
Sales Leader
Marketing Leader
Healthcare Leader
Business Finance
AI Leader
IT Security Pro
Manufacturing Pro
L&D Insight
Supply Chain Pro
RevOps Leader

+ 42 more publications across every B2B vertical

Audience Explorer

See exactly who you can reach before you commit.

Explore our publisher network by segment, vertical, and job function. Get real reach estimates against your target account list before a single campaign launches.

Explore your audience
Client Success

How Workiva turned lead generation into a full-funnel demand engine and a 3.5x return.

Since 2018 DemandWorks has run Workiva's demand generation across content syndication, account-based display, and conversational email, including expansion into EMEA. The shift from standalone lead gen to a coordinated motion is what moved the numbers.

“It's refreshing to have a strategic partner that doesn't force-fit us into a mold but instead listens and helps shape our ideas. It's rare to find a vendor so collaborative and willing to co-create success.”

Director of Demand Generation & AdvertisingWorkiva
3.5x
Return on investment across the partnership
500%
Surge in closed-won opportunities
128%
Growth in total sales accepted leads
62%
Increase in open opportunities
Cloud Reporting and Compliance Platform
Read the full story Get results like these
What Our Customers Say

Why demand gen leaders keep coming back

Verified G2 reviews from named demand gen and ABM leaders running programs with DemandWorks.

G2 Clients Love Us award G2 High Performer, Spring 2026 award
4.7 / 5

Based on 71 verified reviews on G2

What customers say

“We have worked with various programmatic vendors in the past and we're just so happy to have found DemandWorks. It's been a great fit from the start and it's nice knowing we have a partner rather than a typical vendor relationship.”
Vincent DeCastro President, The ABM Agency
Read all 71 reviews on G2

A Cornerstone of My Demand Gen for More Than a Decade

“Consistent, flexible, agile, exceeds expectations, makes me look like a hero. They find audiences that I didn't know I could reach with my content and aid in shifting long-held beliefs about our targets that we're now adopting.”
Liz K.G2 Verified Review · March 2026

A Key Part of Our Ongoing Lead-Gen Strategy

“We can target the right leads, from the right accounts, with the right job titles. If you are running ABM and looking for a great cost per lead — DemandWorks is the way to go!”
Paige M.G2 Verified Review · July 2025

Reliable and Comprehensive Lead Gen Solutions

“I've used them for content syndication, 1:1 email nurture, and account-based display to surround buying group members at our target accounts. Plus, I'm loving their online dashboard, which lets me see all of my campaign insights and reporting in one place.”
Christy W.G2 Verified Review · October 2024

Quality Content Syndication and Great Customer Service

“Customer service is top notch. Easy to work with. No nonsense. The price is great as well. If you want easy content syndication to fill your top of funnel with the idea of nurturing — then this is the way to go.”
Justin C.G2 Verified Review · July 2025
Common Questions

Demand generation and ABM questions, answered plainly.

The things buyers ask us on the first call. If yours is not here, ask a person: we answer every inquiry with a human, not a chatbot.

Ask us your question
What is the difference between demand generation and lead generation?

Lead generation captures individual contacts. Demand generation is the whole motion that creates and captures interest across an account: awareness, content engagement, intent monitoring, and follow-up with every person on the buying committee. Lead generation is one output of a demand generation program.

How is your ABM different from an ABM platform?

Platforms hand you tools and leave the integration to you. DemandWorks runs the program: contact-level audience build, channel orchestration, and one report across syndication, display, and email, with one team accountable for the pipeline number.

Do you target accounts or contacts?

Both. We match your account list first, then map the 6 to 10 contacts inside each account who influence the deal and run the program against those people. Reporting rolls back up to the account.

What size target account list do you need?

Programs run from tight lists of 50 strategic accounts up to several thousand. Smaller lists get deeper contact coverage per account, larger lists get broader reach. We report the match rate before you commit.

How do you use intent data?

Intent is layered onto your account list at the start and refreshed continuously. Accounts showing research activity in your category get more program weight, and accounts that go quiet stop absorbing budget.

What does the reporting look like?

One account-level report across every channel: impressions and engagement per account, leads per account, contact coverage of the buying committee, and pipeline movement. Not blended program averages.

Can you run demand generation and ABM in the same program?

Yes, and it usually works better that way. The same audience infrastructure powers both: broad demand generation to build category awareness, and concentrated ABM pressure on the named accounts your revenue plan depends on.

Ready to see how much of your account list we can actually reach?

Send us your target account list and ICP. We will come back with contact-level match rates and a program plan before you commit.

98.2%
Target account match rate
87M+
Verified B2B professionals
4.7/5
G2 rating, 71 reviews
10+
Years serving B2B teams
Demand gen & ABMGet your account match rate
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