THE RESPONSIVENESS OF THE DEMANDWORKS PLATFORM AND SUPPORT TEAM HELP HIGH-VELOCITY SALES ORGANIZATIONS LIKE AT&T CYBERSECURITY QUICKLY GENERATE LEADS AND MEET SALES GOALS.
DemandWork’s account-based marketing targets individual leads—rather than generalized buyer personas—who are perfect fits at the account level and thus more likely to convert into paying customers. For AT&T Cybersecurity, DemandWorks’ artificial intelligence technology generated a list of prospects meeting very specific criteria—employees at mid-market companies based in the United States and Canada with job titles of:
• Security Architect
• IT Administrator
• Network Administrator
• Network Architect