AT&T Cybersecurity

Learn how DemandWorks delivers binge-ready leads from target accounts.

DemandWork’s account-based marketing targets individual leads—rather than generalized buyer personas—who are perfect fits at the account level and thus more likely to convert into paying customers. For AT&T Cybersecurity, DemandWorks’ artificial intelligence technology generated a list of prospects meeting very specific criteria—employees at mid-market companies based in the United States and Canada with job titles of, Security Architect, IT Administrator, Network Administrator, and Network Architect.

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"DemandWorks has been a great partner for us in helping us generate qualified leads for our sales team."
Marketing Program Manager at AT&T Cybersecurity