DemandWorks — Campaign Landing (Variation v2 + HubSpot Form)
INTENT-DRIVEN DEMAND

Generate qualified leads fueled by intent-driven content experiences.

Engage the right buyers with the right content — then convert interest into pipeline with always-on programs built for complex B2B sales.

Surround Buying Groups Intent Signals Full-funnel Reporting
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See how we can activate your next campaign.
Trusted by top  B2B teams and agencies
Google Adobe Intuit Workday Optum

Engaged audiences lead to great conversations.

Here at DemandWorks, we’re gathering real-time data around preferences, technology, and research, and then acting on that data to drive superior conversion.

Example audience snapshots
Marketing • 16.9mIntent-Based • Social • Mobile CRM • Virtual Events
Sales • 17.3mBig Data • Automation • Lead Gen • Sales Ops • Reporting
Human Resources • 11.5mLeadership • Recruitment • L&D • Benefits • Compensation
IT • 29.3mSecurity • Cloud • Storage/Networking • DevOps
Why it matters
More signals, less guessing Use real-time preferences and research to align content to what buyers actually care about.
Higher engagement across the journey Guide visitors from one relevant piece to the next to encourage multi-stage consumption.
Conversion you can prove Track performance with progression metrics that translate cleanly to sales outcomes.

Solutions that power your full revenue motion

A modern approach to the B2B buying journey

DG

Demand Generation

Always-on programs to drive consistent pipeline contribution — beyond one-off lead bursts.

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ABM

Account-Based Marketing

Activate target account lists with buying-group reach, identity, and measurable engagement.

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CS

Content Syndication

Put your best content in front of the right audience and capture high-intent engagement.

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AD

Account-Based Display

Extend reach with targeted display that supports conversion and keeps accounts warm.

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BG

Buying Group Intent

Identify in-market research behavior and align messaging to the full committee.

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RM

Reporting & Measurement

Prove ROI with progression metrics and sales-ready packaging that teams actually use.

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It's all about results

By utilizing content syndication and display advertising, DemandWorks helped Workiva reach a vast audience of over 87+ million business professionals.

“It’s refreshing to have a strategic partner that doesn’t force-fit us into a mold but instead listens and helps shape our ideas. It’s rare to find a vendor so collaborative and willing to co-create success.”

Workiva

Director of Demand Generation & Advertising

128%

growth in total SALs

500%

increase in closed-won opportunities

30%

rise in MQL conversions

8x

Industry average CTR

Ready to build a program that scales?

Tell us your audience and ICP. We’ll recommend a mix of solutions that fits your goals and timeline.