DemandWorks: built by experience.

Why DemandWorks Was Built

Founded to put clients first and do demand generation the right way.

DemandWorks was founded by Mat Phillips and Gareth Brown with a simple belief: demand generation should be done the right way.

After years in the industry, they saw how often client success took a back seat to shortcuts, disconnected tactics, and priorities that didn't align with long-term results. They started DemandWorks to build a company that would put clients first, stay accountable to performance, and deliver programs designed around what actually drives trust, engagement, and pipeline.

Built to put clients first and do demand generation the way it was meant to be done.

That philosophy still shapes how we work today. We believe demand generation should be strategic, measurable, and grounded in how B2B buyers actually research, engage, and make decisions. Not optimized around what's easiest to sell or simplest to execute.

Strategy over isolated tactics

We help clients connect signal, content, targeting, delivery, and follow-up into programs that work together, so every touchpoint builds on the last.

Built for modern buying behavior

Today's buyers research independently and involve more stakeholders. Our programs are designed for real-world B2B buying journeys, not the idealized funnel.

Clients come first

We stay close to the work and close to our clients throughout the program lifecycle. When something needs adjusting, we adjust. When results are strong, we build on them.

Experience you can actually feel

Our team's experience shows up in the precision of our targeting, the quality of our recommendations, and the maturity of how we manage programs at scale.

The Team Behind the Work

A team built on real demand generation experience.

DemandWorks brings together leaders and specialists with deep experience across B2B media, audience development, lead generation, ad operations, customer success, analytics, and campaign strategy..

★ Co-Founder

Mat Phillips

Co-Founder

★ Co-Founder

Gareth Brown

Co-Founder

Ashish Patel

VP of Sales

Katie Mielcarek

VP of Operations

Trevor Bauer

LeadOps Director

Bob Richlak

Sales Director

Ryan Burns

VP of Strategic Accounts

Rob Sieber

VP of IT

Alex Bauer

VP of Marketing

Our People

Specialists at every stage
of the program

Behind our leadership team is a broader group of specialists who help bring every campaign to life, from account strategy and targeting through lead delivery, reporting, and client success.

Vincent Scott

Director of Growth & Enablement

Mike DeMaio

Sales Manager, Agency Team

Peter Sandman

Director of Strategic Accounts

Elliot Nederhoff

Account Director

Jeff Czaplicki

VP of Strategic Accounts

Mark Peterson

Account Director

Adam Dumelle

Account Director

Caitlin Larkin

Account Director

Michael Kolecki

Account Director

Ed Kraft

Account Director

Meredith Hardin

Account Executive

Durham Ghelfi

Account Executive

Jarrett Simisky

Account Director, Agencies

Angela Daniels

Account Director, Agencies

Tony Broches

Senior Lead Ops Specialist

Peter Wasyliw

Senior Lead Ops Specialist

Ellie Hardin

Lead Ops Specialist

Lauren Jorges

Lead Ops Manager

Sabrina Wasyliw

Lead Ops Specialist

Helen Lepien

Lead Ops Specialist

Sage Larson

Lead Ops Specialist

Tyler Janaes

Lead Ops Specialist

Ryan Michelson

AdOps Manager

Brian Galloway

AdOps Team Lead

Jon Cacini

Programmatic Display Manager

Jenna Haskitt

Senior AdOps

Maya Behling

Senior AdOps

Mikayla Vrioni

Senior Ad Operations Specialist

Cathy McNamara

Digital AdOps Specialist

Mayaan Skomsvold

Lead Ops Specialist

Paige Gutierrez

AdOps Associate

Krissy Spizzirri

Finance and Administration Coordinator

Kyle Johnson

Customer Success Manager

Sarah Shelton

Customer Success

Melissa Sylves

Customer Success

Lauren Call

Customer Success

Emma Satterfield

Customer Success Specialist

Rian O'Sullivan

Customer Success Specialist

Steven Sledzinski

Marketing Manager

Amy Larsen

Demand Generation Manager

Katie Wheeler

Digital Content Manager

Why Clients Stay with DemandWorks

Known for performance.
Trusted for how we show up.

A Cornerstone of My Demand Gen for More Than a Decade

★★★★★

"Consistent, flexible, agile, exceeds expectations, makes me look like a hero. They find audiences that I didn't know I could reach with my content and aid in shifting long-held beliefs about our targets that we're now adopting."

Liz K. G2 Verified Review · March 2026

Quality Content Syndication and Great Customer Service

★★★★★

"Customer service is top notch. Easy to work with. No nonsense. The price is great as well. If you want easy content syndication to fill your top of funnel with the idea of nurturing, then this is the way to go."

Justin C. G2 Verified Review · July 2025

A Key Part of Our Ongoing Lead-Gen Strategy

★★★★★

"We can target the right leads, from the right accounts, with the right job titles. If you are running ABM and looking for a great cost per lead, DemandWorks is the way to go!"

Paige M. G2 Verified Review · July 2025

★★★★★ 4.8 / 5 on G2

Rated by B2B demand generation, ABM, and revenue marketing teams.
G2 High Performer, Spring 2026.

Work With Us

Looking for a demand generation partner that puts strategy and clients first?

We help B2B marketers build programs that connect the right signals, content, targeting, and follow-up into demand generation that earns trust and drives pipeline.

Talk to DemandWorks View Our Solutions

DemandWorks: built by experience.

Founded to put clients first and do demand generation the right way.

Looking for a demand generation partner that puts strategy and clients first?

Let DemandWorkswork for you.

Let DemandWorks
work for you.