The ABM Agency × DemandWorks | Case Study
Account-Based Programmatic Display

How The ABM Agency Doubled Match Rates and Drove 8× Industry CTR with DemandWorks

The ABM Agency partnered with DemandWorks to augment their B2B marketing capabilities with enhanced programmatic display, best-in-class identity resolution, and account-level measurement.

Campaigns Completed 70 in First 6 Months
Platform DemandPRO DSP
TAL Match Rate 98.2%
× DemandWorks Media
98.2%
TAL Match Rate
8×
Above Industry Avg. CTR
2×
Increase in Audience Match Rates
70
Campaigns in First 6 Months
100%
Reach Against Matched Accounts
The Challenge

More Robust Programmatic with Higher Match Rates

As a full-service ABM agency serving mid-sized through enterprise B2B organizations, The ABM Agency wanted to enhance their programmatic expertise and offer a more robust advertising option to their clients, with the goal of increasing audience match rates and reducing wasted spend.


They needed the ability to accurately reach niche B2B audiences, achieve the highest account match rates possible, expand digital ad technology across programmatic, and measure and optimize campaign effectiveness by account.

DemandWorks Helped The ABM Agency With
Increased CTRs
Audience Match Rates
No Yearly Contracts
Campaign Measurement

"We have worked with various programmatic vendors in the past and we're just so happy to have found DemandWorks. It's been a great fit from the start and it's nice knowing we have a partner rather than a typical vendor relationship."

Vincent DeCastro, President of The ABM Agency
The DemandWorks Difference

Results That Speak for Themselves

From initial contract to live campaign in just days. Audience match rates doubled, launch times dropped, and CTRs ran 8× above the industry average across 70 campaigns in the first 6 months.

98.2%
TAL Match Rate
DemandWorks' proprietary 1st-party contact intent data and B2B identity graph delivered a 98.2% Target Account List match rate, far above industry norms.
100%
Reach Against Matched Accounts
Every matched account was reached with impressions. 93% of target accounts received content, with a 43% account engagement rate.
8×
Above Industry Average CTR
Campaign CTRs averaged 0.69%, which is 8× above the industry average, with a range of 0.28% to 2.97% across all campaigns.
2×
Audience Match Rate Increase
B2B audience match rates increased 40–60% over prior vendors, dramatically expanding The ABM Agency's addressable audience for their clients.
25–50%
Reduced Campaign Launch Time
From contract to live campaign in days, campaign setup and launch times were reduced by 25–50%, enabling faster time-to-market for every client.
70
Campaigns in 6 Months
70 unique campaigns completed across 5 different clients in the first 6 months, all delivering consistent, above-benchmark performances.
The Solutions

A DSP Built for B2B Marketers

The ABM Agency partnered with DemandWorks to leverage DemandPRO, a DSP built specifically with B2B marketers in mind. Unlike most display providers, DemandPRO is powered by 1st-party contact-level data, resulting in clients reaching more in-market prospects while reducing impression waste.

B2B Audience Activation
DemandWorks' proprietary 1st-party contact intent data and B2B identity graph significantly increased match rates and addressable audience, built to maximize reach for professional audiences.
Account-Based Measurement
DemandPRO's measurement solution provides an inside view of campaign reach: impressions, clicks, and content engagement details for each individual account, with dashboard filtering and data export.
No Yearly Contracts
The ABM Agency expanded their digital capabilities across programmatic without sizable upfront investments. DemandWorks' flexible model keeps clients in control of their spend.
Campaign Performance: First 6 Months
2.3M
Served Impressions
16,233
Hyper-Targeted Clicks
.69%
Avg. Campaign CTR
43%
Account Engagement Rate
8×
Above Industry Avg. CTR
CTR range of .28%–2.97% across all 70 campaigns, consistently outperforming benchmarks.

"The match rates with DemandWorks have been way, way, way better than other vendors and the whole team has been super responsive. Not once has anyone said 'I don't think we can do that.' That never was the case with the other vendors we worked with."

Vincent DeCastro, President of The ABM Agency
Conclusion

A Partner, Not Just a Vendor

From initial contract to live campaign in days, The ABM Agency gained the confidence and capabilities to expand their programmatic offering across all their clients. Audience match rates doubled, campaign launch times dropped, and CTRs consistently ran 8× above the industry average, all without a single yearly contract lock-in.

See How It Works

DemandWorks specializes in customer acquisition for the complex B2B sale, combining content syndication, account-based marketing, and programmatic display to drive measurable pipeline.

98.2%
TAL Match Rate
8×
Above Industry CTR
70
Campaigns in 6 Months
2×
Match Rate Increase
Ready to Learn More?
See What DemandWorks Can Do
for Your Pipeline

Talk to our team about content syndication, ABM, and programmatic display programs built for the complex B2B sale.